Verve AInsights:
Product Launch Campaign
This project was completed as part of an interview process for a Visual Designer role.
The brief asked me to design a launch campaign for a fictional product concept,
"Verve AInsights" while working within the company's real brand system.
Project Details
Role: Visual Designer (Interview Assignment)
Tools: Figma, Adobe Illustrator
Scope: Presentation slide, social graphic, print invitation
Focus: Translating a technical ad-tech concept into clear, brand-aligned marketing across three formats
Concept project, not intended for official use. All copy was AI-generated per the assignment instructions, and all statistics and data shown are invented; no real performance data was provided or used.
Design Process
The Brief
Design a launch campaign for a fictional ad-tech capability that measures consumer intent by tracking post-ad search behavior inside AI chatbots. The goal: make a technical premise feel clear and human across a sales deck, a social post, and a physical invite, within brand guidelines and a tight production standard.
Approach
The pitch slide leads with a four-step process (ad exposure, AI search, intent signal, actionable insight) in simple iconography, with supporting stats as proof points rather than a data dump.
The social graphic dramatizes the mechanism instead of explaining it: a phone mockup with a real chat exchange makes the value legible in seconds.
The invitation shifts registers, from functional to celebratory, using deep indigo with a warmer accent and clean typography, set up for proper offset printing (CMYK, bleed, trim marks).
File Discipline
Local color and text styles, Auto-Layout, clean layer naming. Vector shapes and live text throughout, no flattened images.
Outcome
One strategic idea, told three ways, in a file clean enough to hand off without a walkthrough.