Yieldstreet Rebrand
I set out to humanize Yieldstreet so that their
strong ethos would reflect
in this new branding.
A case study presentation deck showcasing a fintech brand rebrand concept.
This deck guides viewers through the full design process, from competitor research and brand strategy to the development of a refreshed visual identity. It highlights the evolution of the brand through a variety of print and digital applications, including product mockups and branded touchpoints.
Created in Figma.
Concept project not intended for official use. All copy written by me.
The new identity strikes a harmonious balance—a trustworthy, inviting demeanor while retaining a mature and refined aura.
I reimagined the visual direction to resonate with transparency, employing a modern yet approachable design palette. This is a snippet of my Figma mood boarding and mind map.
